Our Story

Our Story

At reelfruit, we believe snacking should be both delicious and nourishing — a burst of real flavour, made from the best that nature has to offer. Our journey began with a simple mission: to create premium dried fruit snacks that are as tasty as they are healthy, while supporting sustainable agriculture and local communities.

Founded in Nigeria, reelfruit quickly grew into a beloved West African brand, known for its commitment to quality, innovation, and integrity. Our snacks — from gently dried mango slices to crunchy coconut chips — are made with nothing but real fruit, carefully selected at peak ripeness and gently dried to preserve their natural goodness.

A New Chapter in South Africa

In 2025, reelfruit proudly expanded into South Africa, bringing our unique range of fruit snacks to a new and vibrant market. This exciting step marks the beginning of our Southern African story — one rooted in collaboration, local partnerships, and a shared love of wholesome food.

Central to this expansion has been our partnership with Kolka Africa (PTY) Ltd, our trusted provider of advanced fruit drying technology. Thanks to Kolka’s supply of fruit driers, we are able to process and preserve our fruits and coconuts at source — locking in flavour, texture, and nutrients right where the fruit is grown.

Our fruit and coconut are toasted and dried at origin, ensuring that every snack is as fresh and flavourful as possible. By processing at the source, we reduce waste, support local farmers, and create sustainable employment within fruit-growing communities.

Certified Quality, Globally Trusted

Every pack of reelfruit reflects our dedication to world-class standards. Our products are certified in both the USA and Europe, meeting rigorous international food safety and hygiene requirements. This means you can enjoy every bite with confidence, knowing you’re getting the highest quality snacks, held to the most trusted global standards — right at your doorstep.

From Tree to Treat

Every snack we make is a celebration of Africa’s natural bounty. Whether it's a mid-day pick-me-up or a healthy treat on the go, our dried fruits offer a real connection to the land and the people who produce them.

As we grow in South Africa, we remain committed to our founding values: quality, sustainability, innovation, and impact. Our vision is not just to offer better snacks, but to help build a better, more responsible food system — one reel fruit at a time.

Welcome to the reelfruit family.
Let’s snack better, together.